American Airlines

Bring America’s flagship airline, American Way into the digital world by creating
a travel inspiration website.

As lead digital designer, I helped bring American Way, America’s flagship airline magazine, into the digital world by creating a travel inspiration platform that felt modern, dynamic, and true to the brand. Working with UX designers, developers, and through user workshops, we reimagined how travellers could explore content online. I developed the UI system and designed user flows for a complex editorial experience — balancing functionality with rich storytelling to make discovery seamless and inspiring.