Bowmore
Role & responsibilities
UI/UX designs
Campaign landing pages
Over the course of 3 years I worked with Bowmore’s in-house team and collaborators to craft a series of premium campaign landing pages, each merging heritage with innovation.
I played a key role in shaping Bowmore’s new website, working alongside Beam Suntory, their developers, producers, and branding agency. The site tells a story of shared values: precision, craftsmanship, and bold innovation—brought to life through rare, co-created whiskies distilled exclusively for Aston Martin.
Abstract flavours
I worked with AI powered Adobe Firefly, before refinement in photoshop, I created unique abstract representations of the flavours and tasting notes that Bowmore customers can expect to enjoy. Using prompts such as, “abstract macro plum flesh texture, with a motion blur, a hint of smoke and yellow plumes”, these bespoke visualisations then sat alongside other dissected patterns to draw users into the narrative, bringing the physical experience of tasting Bowmore into the digital realm.
