Wenzel’s
My role & responsibilities
Design Lead
Creative direction
POS artwork
Social content
UX/UI microsite landing page
The brief
Wenzel’s asked us to bring bold, global flavours to life with a vibrant in-store summer campaign designed to drive footfall and boost sales.
As Lead Creative, I developed the concept and visual direction in collaboration with our copywriter, then guided a team of designers to deliver standout campaign visuals, social content, and animations. I also led the art direction for a new round of product photography—working closely on set with food stylists and photographers to capture the playful, international spirit of the campaign.
